Timothy Desmet

Timothy Desmet is a part-time professor of marketing and market research at the VUB and a professor of neuromarketing at the Hult International Business School in London.

He received his PhD in experimental psychology from Ghent University and worked for two years as a visiting scientist at the Department of Brain and Cognitive Sciences of the Massachusetts Institute of Technology (MIT).

As a co-founder of the VUB spin-off SAPIENCE he brings the innovative neuromarketing research techniques to the private sector, to non-profit organizations and to the government.

TEACHING

Inleiding in Marketing en Marktonderzoek

Introduction to Marketing and Market Research

RESEARCH

Neuromarketing

Behavioral Economics

Cognitive Sciences

Nudging

Consumer Behavior

Consumer Psychology

Employee Engagement

Employer Branding

Psycholinguistics